What is crowdfunding and how does it actually work? Crowdfunding is a way of raising money for a business venture, personal endeavour, or charitable cause, where a large number of people invest in or donate money to the cause. Crowdfunding is becoming more popular with start-up and early-stage businesses which can often struggle to secure…
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Crowdfunding
Protecting your business against fraud
Instances of fraud have increased during the pandemic – what can you do to help mitigate the risks? Throughout the Covid-19 pandemic, businesses have experienced an increase in the level of fraudulent activity. Many firms have moved their business activities online and with more employees now working from home, there are increased opportunities for fraudsters…
Developing the next generation of business leaders
Businesses need to invest in nurturing the next generation of talent. Regardless of the industry that you work in, how you and your management team nurture the next generation of talent in the first decade of their careers can have a huge impact on their prospects for the future. Given that the world of business…
Does Social Media Marketing Actually Work?
Social media marketing is incredibly popular but how do you ensure it actually works for your firm? Time is a finite resource. Social media can be a hugely time-consuming undertaking and if it isn’t employed effectively, it can be a waste of time. In order to determine whether your firm should invest time, effort and…
How to pivot your business strategy
If your business goes through a tough period, it may be time to pivot your strategy. Necessity is the mother of all invention. Many firms have had to pivot their business strategy due to the current market conditions. In order to pivot your strategy, you will need to start by doing your research, reassessing your…
Leadership in the “new normal”
The success of a team relies on its leader being able to effectively delegate and give clear direction. The most successful business leaders are those who have mastered the art of direction. Their communication skills tend to be top notch and they are effective delegators. In today’s world of remote work, increasing reliance on technology…
Employee Ownership
Could an employee ownership model help you to build a better business? Businesses such as John Lewis are famous for being pioneers of the employee ownership model. When employees own a stake in a company it can create a positive culture. Businesses tend to move to an employee-owned model at different points in their lifecycle…
Customer relationship management
In the current environment, managing the customers that you already have is key. In order to develop valuable, long term relationships with your customers you need to move the interaction from being purely transactional in nature to something longer term. Winning new customers when you can’t go out and meet people is challenging to say…
Conscious Leadership
Conscious leadership is bringing your whole self, with total awareness, to your role as a business leader. Conscious leadership requires authenticity – to be a conscious leader you must be who you really are. Conscious leaders focus on the “we” rather than the “me” and focus on creating a culture of trust, care and positive…
Shopify
If you want to start selling your products or services online, Shopify provides the perfect platform to do so. Shopify is an e-commerce platform that provides businesses with the tools to create an online store. It is an incredibly popular platform and is used by over 1 million businesses worldwide. Shopify provides a lot of…
