In a world where 41% (or a whopping 19 million) Brits are active podcast listeners, and where the average person spends nearly four hours a week listening to podcasts, it’s clear that podcasts are becoming one of the most popular forms of media.
As a business owner, it is time to sit up and take notice of this fast-growing media and think about how your business can start benefiting from the podcast. One simple and easy way to get involved with podcasts and give your business a boost is by being a guest on a podcast.
There are several reasons why being a guest on a podcast can be beneficial for your business.
Firstly, being a guest on a podcast can help you reach a new audience and therefore increase your brand exposure. Reaching more prospective clients and a wider audience is beneficial for any business. When you’re a guest on a podcast, you’re exposed to the podcast’s entire audience, which is likely different from your own. This can help you reach new potential customers or clients that you wouldn’t have otherwise had access to.
Moreover, listeners of podcasts are often loyal, actively downloading and listening to that particular podcast regularly. Generally, podcast listeners trust and listen to the podcast host and see them as a credible source of information. A host willing to have you on their show and recommend or endorse your business lends credibility and reliability to your brand. This creates instant trust in your brand from the podcast audience. This means members of the podcast audience are more likely to use/buy your product or use your service over others that may not have been recommended to them through their trusted media channel.
Secondly, being a guest on a podcast can help establish you as an expert in your field. When you’re a guest on a podcast, you have the opportunity to share your knowledge and expertise with the podcast’s audience. This can help establish you as a credible authority figure in your industry, which can in turn increase your business or brand credibility, leading to an increase in business from the podcast audience.
Thirdly, being a guest on a podcast creates content for your business and costs your business nothing – great for that all important marketing budget! It is free and, more importantly, effective advertising and exposure for you and your brand. Podcast guesting is cost effective and an excellent way to get into the podcast world and spread the word about your brand or business. Not only this, but the content created by the podcast can be linked to and shared from your business page and business social media page. This creates effortless free content for your business and increases traffic to your brand’s social media pages or website, in turn increasing your brand exposure.
Being a guest on a podcast is a no-brainer for any savvy business owner. With
increased brand exposure, instant brand credibility and free content for your
marketing, what is not to like?
If you would like to get involved with GW Accountant’s brand new podcast called Business Chats, hosted by our very own Debbie, please do not hesitate to get in contact
